V Festival 2011 preview
August 4, 2011 Leave a comment
As summer creeps upon us it’s time to look forward to one of the most commercially successful music festivals of them all, V Festival 2011. This year the frivolities take place between the 20th and 21st August at Hylands Park in Chelmsford and Weston Park Staffordshire.
V Festival was the brainchild of Pulp’s front man Jarvis Cocker who, in 1996, decided he’d love to play two outdoor venues in two days. Pulp’s promoters then came up with the idea of holding the festival over two sites, Victoria Park in Warrington and Hylands Park in Chelmsford.
Since then the festival has continued to grow with the addition of further stages whilst providing camping sites for the weekend’s patrons. It has also secured sponsorship over the years from the likes of NME who ran their own stage for the more diverse acts and in recent years have introduced a signing tent, Channel 4 have since taken over the stage, and JJB who sponsored a tent dedicated to a more dance audience, which subsequently became The Arena Stage.
The V logo and name represents the Virgin group who promote and sponsor the event as a whole.
In recent years top headliners for the event have included giants such as Muse, The Strokes, The Prodigy, Kylie Minogue, Basement Jaxx and Coldplay, and last year Oasis played their last ever gig at Weston Park, showing the organizers dedication to securing some of the most prestigious acts of our time.
This years V Festival promises to be no different with headliners Eminem, Rihanna, Arctic Monkeys, Dizzee Rascal, Pendulum and Primal Scream taking to the stage.
New for this year is the introduction of V Style Camping, a range of luxury style camping including Yurtels, Pop-up Hotel rooms and Gypsy Caravans to name a few. There’s also the introduction of the Glee Club tent featuring some of the UK’s hottest names in comedy.
However, the festival has come under fire over some of it’s recent heavy handed policies such as it’s decision to ban chairs into the arena, 2009 non camping patrons not being issued with wristbands, instead having to carry their ticket around all weekend, it’s ban on ‘long’ flagpoles, and after paying an already exorbitant fee for your ticket, only providing information about artists and the times they’ll be playing through their official program at an extra £10 fee.
This being said V Festival continues to grow and draw larger and larger audiences, which goes some way to prove that it’s still one of the best festivals in the country, despite it’s inevitable flaws.
There are currently a limited number of tickets available. See here for more information.